Project: NIKELAND x Roblox
Agency: Skylight Collective
Services: Key Art, Compositing, Art Direction, Graphic Design, Campaign Assets, Design Systems, Post Production
Details: NIKELAND isn’t a campaign—it’s a persistent, evolving world. Working closely with the Nike Global Brand and Brand Creative teams, we designed a Roblox experience that would empower kids and inspire them to imagine the future of sport. We continued to collaborate after launch, rolling out updates around brand and holiday initiatives like Airtopia, Air Max Day, Cup Clash and key sport moments. We provided visual direction, campaign assets, map updates and gameplay ideation—all the guidance needed to bring some of the world’s biggest athletes like—LeBron and Giannis—into the Nike metaverse.
The result was a huge success—over 9 million people have visited NIKELAND, and the experience has been featured in Hypebeast, The Wall Street Journal, NPR, and more.
Project: NIKELAND x Roblox: Cup Clash
Agency: Skylight Collective
Services: Key Art, Compositing, Art Direction, Graphic Design, Campaign Assets, Design Systems, Post Production
Details: To celebrate the future of football, Nike tasked Skylight with creating a custom tournament in NIKELAND on Roblox.
Working closely with the Nike Brand Experience and Nike Kids teams, we designed the NIKELAND Cup Clash. Then, to launch the game, we created the global campaign assets to invite players in.
The result was a truly global event, with hundreds of thousands of players that flocked to the event and earned nearly a million virtual products.
Project:
Reebok: Instapump Fury
Agency:
Roundhouse Agency
Services:
Graphic Design, Compositing, Motion Design, Video Editing, Color Grading, Post Production
Video & Photography:
Roundhouse Productions
Details:
Incorporate the Instapump's future-focused aesthetic in storytelling centered around “Glitch,” a concept inspired by the curated and increasingly digital and virtual world (social, eSports, gaming) that's integrated with “real life” but viewed through a “distortion” mindset.
We uncovered the glitch in the system by showing the real world around the Instapump Fury OG experiencing disruptive transformations. In campaign stills and video, the Instapump Fury OG remained untouched as the world distorted around it. Visual effects drew on digital error elements (eg., missing textures & sprites, datamoshing, errant lines of code,error messages, CRT lines, static and magnetic interference, and graphic interlacing) to reinforce the glitched design of the shoe and tie it directly to gaming. Motion pieces drew from the product heritage as the Pump button cued the transformational glitch inherent in the Instapump aesthetic.
Project:
Reebok: Trail Collection
Agency:
Roundhouse Agency
Services:
Graphic Design, Compositing, Creative Retouching, Retouching, Motion Design, Post Production
Photography:
Chris Colls (Gigi Hadid Capsule Collection)
Emiliano Granado (Trail Collection)
Details:
Ensemble and Gigi-focused productions on location at California’s Vasquez Rocks, in combination with an evocative, futuristic design language, generated engaging otherworldly storytelling, video and imagery that goes Beyond Wild.
Imagery and video from the campaign composed retail, digital and social toolkits – content of which appeared across channels with messaging that spoke to making a literal and figurative escape. Fashion and culture media responded to the striking compositions, Gigi’s participation, and the product collections themselves.
Project:
Reebok: Zig Kinetica Edge
Agency:
Roundhouse Agency
Services:
Graphic Design, Motion Design, Compositing, Post Production
Photography:
Roundhouse Productions
Details:
For this campaign, we launched with a design system rooted in the unexpected energy of illustration, which allows us to place Zig in a broader range of surreal, real and illustrated worlds. We partnered with illustrator Cassandra Jean Piedra to create a highly flexible design system rooted in the unexpected energy of illustration to maximize market relevance.
Cassandra Jean Piedra, known for her illustrations in books and graphic novels, created two vibrant environments for the FW20 Zig Kinetica Edge campaign. The scenes are inspired by a life between the city and the trail with a color scheme modeled after the setting sun’s golden and blue hour.
Project:
Merrell x Unlikely Hikers
Agency:
Roundhouse Agency
Services:
Graphic Design, Motion Design, Color Grading, Post Production
Photography:
Roundhouse Productions
Details:
Collaborated with Merrell to develop these type driven animations. The videos spell out the shoe’s wide size availability and the embrace of inclusivity by both visually and verbally highlighting footwear attributes. Interactive text animates as a visual metaphor to reflect the meanings of the word(s) shown.
Product detail shots create the video backgrounds, textures and framing devices along with contrasting pops of color.
Project:
Reebok: Nano X
Agency:
Roundhouse Agency
Services:
Graphic Design, Motion Design, Editing, Color Grading, Retouching, Post Production, UI
Photography:
Unknown
Details:
Utilize a dual-audience approach to connect with the hardcore CrossFit athlete as well as the part-timer that does not identify as a CrossFitter. Ensure the creative represents the full range of CrossFit athletes, and alongside targeted messaging in digital channels, grab the attention of a wide, yet focused audience.
Targeting the idea of Versatility, a key product design goal, demonstrated the product's myriad qualities. Still and motion content was captured in a multi-purpose facility to display the Nano X as an all-around trainer. Athletes with a range of experience and ability were cast to aid creation of campaign communications targeting one or both of the audiences. A digital-first campaign approach drove customers to a product landing page using paid and organic social media as well as CRM. Visitors landed in a world-class product experience, with micro and macro views of the Nano's many talents, highlighting all the details that make it so special.
Launched during the coronavirus lockdowns, the campaign still outperformed its original sales and conversion goals. Media coverage also outpaced expectations, earning among other accolades the Boot Camp Pro award from Shape.com. We achieved a 360% conversion rate, a campaign landing page that converted 5% of visitors, 3.7K sign ups with early access availability that attracted 2.5X more visitors than the previous year, and a 30% increase in sales in spite of the pandemic’s affect on retail.
Project:
Gerber Gear: Custom
Agency:
Roundhouse Agency
Services:
Motion Design, Post Production
Details:
Developed a :30 spot with Gerber Gear to unveil the launch of their Custom knife initiative. Customers can choose from blade shapes, materials, colors and a robust library of illustrations and patterns. We utilized many of these assets in the creation of this video to showcase the limitless possibilities to personalize and customize almost every aspect of the knife.
Project:
Reebok: Zig DJ Ohso
Agency:
Roundhouse Agency
Services:
Graphic Design, Compositing, Creative Retouching, Retouching, Post Production
Photography:
Unknown
Project:
Dutch Bros: White Chocolate Lavender (WCL) Campaign
Agency:
Roundhouse Agency
Services:
Graphic Design, Motion Design, Video Editing, Color Grading, Post Production
Video & Photography:
Roundhouse Productions
Details:
It's that time of year when Dutch Bros most popular drinks are poised to return, and leading the invigorating charge are drinks that include White Chocolate Lavender.
We concepted and carried out '70s-inspired, positivity-based photo and video shoots to create visual and storytelling assets that, along with graphic and typography elements, were incorporated into email and digital creative as well as social media content.
Project:
Reebok: Sole Fury
Agency:
Roundhouse Agency
Services:
Design, Compositing, Creative Retouching, Retouching, Post Production
Photography:
Marcus Hyde
Brendan Coughlin
Project:
Reebok: Floatride
Agency:
Roundhouse Agency
Services:
Design, Compositing, Creative Retouching, Retouching, Art Direction, Photoshoot, Post Production
Photography:
David Salafia, Roundhouse Productions
Project:
Reebok: Kendrick Lamar Club C Capsule
Agency:
Roundhouse Agency
Services:
Graphic Design, Compositing, Creative Retouching, Retouching, Art Direction, Photoshoot, Post Production
Photography:
Roundhouse Productions
Details:
To help promote Kendrick Lamar’s take on the Club C silhouette, Reebok approached us to develop key visuals and retail executions that embody strength, power, and passion. Playing off of Kendrick’s “Untitled Unmastered” album, the overall visual language focuses heavily on anonymity and abstractionism. The canvas backdrop is borrowed directly from the footwear to set the stage for a product with an inconspicuous identity. My roles were associated with concept development, photoshoot art direction, and execution of all key visuals.
Project:
Reebok: Classic Leather
Agency:
Roundhouse Agency
Services:
Graphic Design, Compositing, Creative Retouching, Retouching, Color Grading, Post Production
Photography:
Chris McPherson
Details:
In creating a campaign rooted in a timeless and classic silhouette, Reebok approached us to develop a visual language that conveys self expression through style, voice and attitude. The Classic is about being true to yourself and leveraging the individual. Imagery was treated with a raw, gritty analog aesthetic. My roles were associated with execution of key visuals.
Project:
Reebok: Club C
Agency:
Roundhouse Agency
Services:
Design, Compositing, Creative Retouching, Retouching, Color Grading, Post Production
Photography:
Rafael Astorga
Details:
Reebok approached us to evolve their Court Creative into a higher fashion/style aesthetic. Through the use of bold messaging integrated within the environment and court stripes as environmental cues, we were able to tap into sport heritage with a modern interpretation. Imagery was treated with a grain, contrast and desaturation to establish attitude and fearless self expression. My roles were associated with execution of key visuals.
Project:
Reebok: Sole Fury Adapt
Agency:
Roundhouse Agency
Services:
Graphic Design, Compositing, Creative Retouching, Retouching, Post Production
Photography:
Unknown
