Project:
Merrell x Unlikely Hikers
Agency:
Roundhouse Agency
Services:
Graphic Design, Motion Design, Color Grading, Post Production
Photography:
Roundhouse Productions
Details:
Collaborated with Merrell to develop these type driven animations. The videos spell out the shoe’s wide size availability and the embrace of inclusivity by both visually and verbally highlighting footwear attributes. Interactive text animates as a visual metaphor to reflect the meanings of the word(s) shown.
Product detail shots create the video backgrounds, textures and framing devices along with contrasting pops of color.
