Project:
Reebok: Club C
Agency:
Roundhouse Agency
Services:
Design, Compositing, Creative Retouching, Retouching, Color Grading, Post Production
Photography:
Rafael Astorga
Details:
Reebok approached us to evolve their Court Creative into a higher fashion/style aesthetic. Through the use of bold messaging integrated within the environment and court stripes as environmental cues, we were able to tap into sport heritage with a modern interpretation. Imagery was treated with a grain, contrast and desaturation to establish attitude and fearless self expression. My roles were associated with execution of key visuals.