Project:
Reebok: Zig Kinetica Edge
Agency:
Roundhouse Agency
Services:
Graphic Design, Motion Design, Compositing, Post Production
Photography:
Roundhouse Productions
Details:
For this campaign, we launched with a design system rooted in the unexpected energy of illustration, which allows us to place Zig in a broader range of surreal, real and illustrated worlds. We partnered with illustrator Cassandra Jean Piedra to create a highly flexible design system rooted in the unexpected energy of illustration to maximize market relevance.
Cassandra Jean Piedra, known for her illustrations in books and graphic novels, created two vibrant environments for the FW20 Zig Kinetica Edge campaign. The scenes are inspired by a life between the city and the trail with a color scheme modeled after the setting sun’s golden and blue hour.
