Project: NIKELAND x Roblox
Agency: Skylight Collective
Services: Key Art, Compositing, Art Direction, Graphic Design, Campaign Assets, Design Systems, Post Production
Details: NIKELAND isn’t a campaign—it’s a persistent, evolving world. Working closely with the Nike Global Brand and Brand Creative teams, we designed a Roblox experience that would empower kids and inspire them to imagine the future of sport. We continued to collaborate after launch, rolling out updates around brand and holiday initiatives like Airtopia, Air Max Day, Cup Clash and key sport moments. We provided visual direction, campaign assets, map updates and gameplay ideation—all the guidance needed to bring some of the world’s biggest athletes like—LeBron and Giannis—into the Nike metaverse.
The result was a huge success—over 9 million people have visited NIKELAND, and the experience has been featured in Hypebeast, The Wall Street Journal, NPR, and more.