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Nikeland x Roblox: Cup Clash

Project: NIKELAND x Roblox: Cup Clash

Agency: Skylight Collective

Services: Key Art, Compositing, Art Direction, Graphic Design, Campaign Assets, Design Systems, Post Production

Details: To celebrate the future of football, Nike tasked Skylight with creating a custom tournament in NIKELAND on Roblox.

Working closely with the Nike Brand Experience and Nike Kids teams, we designed the NIKELAND Cup Clash. Then, to launch the game, we created the global campaign assets to invite players in.

The result was a truly global event, with hundreds of thousands of players that flocked to the event and earned nearly a million virtual products.

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Gabe Bledsoe // Art Direction + Design: Image